Tag Archives: vikings

April 15

I have spent most of the last three days working on a pitch for a local charity and, although exciting as a creative challenge, the subject of the brief was very depressing. We had to address the issue of “berøringsangst,” a Danish term which, in the context of the brief, refers to the fear of talking about death; that sense of awkwardness and anxiety that sometimes prevents us from reaching out, especially to grieving children and adolescents, just because we are afraid of saying or doing the wrong thing.

Turns out that for people who are dealing with a loss, or that are fighting a serious illness, one of the hardest parts of their experience is seeing their friends and family paralysed by fear and going silent, distant and withdrawn. Contrary to what most of us believe, and as Geo eloquently explains in the video below, the worst we can do in this situations is not doing anything at all.

Pretty powerful, isn’t it? I took Geo’s talk as a starting point and from there I started delving into every article I could find on the subject, as well as academic papers and self-help books. The more I read about it, the more I became anxious about my family’s mortality, something that has always haunted me ever since I moved to Europe almost five years ago. Reading stories of really young kids who lost their parents or siblings to an illness or a violent accident was heartbreaking and disturbing, it really made me think how lucky I am and how difficult it should be to confront such situations. The thought is terrifying.

And that was the hardest thing about this brief… having to put yourself on the shoes of those kids for a second, trying to understand what it must feel like to lose your parents at a young age in order to understand how berøringsangst could be addressed. Not an easy task, I tell you. How could I possibly imagine that? No matter how much I read about it, I always felt the ideas I was coming up with were only based in loose assumptions and I don’t think I got to fully discern all the nuances and implications of the issue. It didn’t help that we only had just a couple of days to research, decode that information, conceptualize and execute, but we did our best within our limitations and although I think we could have thought our concepts through a bit more, I also know that’s just the way things are sometimes. We’ll see what happens.

On a positive note, though, I went to Roskilde during the Easter break with Kat and her Dad. It was a lovely, sunny day that we spent looking at viking ships and walking around the Roskilde Cathedral, a beautiful Gothic building where many Danish monarchs are buried and that has been recognized as a UNESCO World Heritage Site.

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We also spent a few days in the company of little Stevey Wonderful, who brought us hot cross buns and chocolate eggs, just enough calories to keep us walking around town, showing her the city views. It was so nice to see her and I hope she can make it back to Copenhagen in August as she promised.

To top it all off, Kat gave me a Instax Mini as a present! I have been planning to get that camera for a while but she just went ahead and got it for me first so we started using it right away :)

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We now have a little box where we’re storing our photos and I’m sure it won’t be long before we need to find a bigger one…

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